About Primal Cravings
Crafting premium deer minerals with nature’s best ingredients—designed to support herd health, growth, and genetic potential.
Rooted in Experience Built for Deer Success Naturally
We help deer grow strong and healthy
At Primal Cravings, our mission is simple: to help deer thrive — naturally. Founded by longtime deer enthusiast and land manager Steve Pechacek, Primal Cravings was born out of a deep understanding of what deer instinctively need but no longer receive from depleted soils and modern farming practices. After over 40 years of observation, testing, and research, Steve developed a mineral blend that goes far beyond salt licks or generic mineral products. Our flagship formula, Pointers Specialty Deer Mineral, is scientifically crafted to support health, growth, and performance in wild deer, year-round.
How to Use Pointers Mineral
Simple application tips to maximize effectiveness, ensure safety, and support deer health all year round.
Apply Sparingly
Use small amounts and refresh often, especially after heavy rain.
Block Warning
Salt blocks are too slow for deer’s growing nutritional demands.
Salt Balance
Place quality trace salt nearby to help balance deer needs.
Site Placement
Set minerals near water and trails, always follow local laws.
Sheep Caution
Never feed to sheep—formulation contains copper which is harmful.
What Makes Pointers Different
Unlike many products, Pointers uses natural ingredients deer instinctively recognize and benefit from.
Ancient Trace Mineral Salt
Naturally harvested sea salt packed with essential trace minerals deer instinctively seek and utilize.
01
Clay-Based Mineral Foundation
Provides digestive support, binds toxins, improves gut health, and reduces harmful parasite load.
02
Unique Probiotic Complex
Enhances gut flora, supports nutrient absorption, boosts immunity, & promotes optimal deer wellness.
03
Chelated Trace Minerals
Boosts absorption to support growth, antler development, and immune function.
04
Tested for Results Built for Generations
Pointers Mineral Formula was carefully tested to ensure deer naturally respond to its nutrient-rich blend. Designed to restore what modern farming has stripped away, it supports health, growth, and antler development—while promoting stronger genetics through proper gestation nutrition. Give your herd lasting benefits now and for future generations.
What Our Customers Are Saying
Real feedback from landowners and hunters who’ve seen results with Primal Cravings.
“The Pointers deer mineral was a hit on my small property in Wisconsin. I placed it on a higher elevation logging road between bedding areas and was immediately impressed with the frequency wildlife was hitting it, not just deer. Does, fawns and bucks were at the site regularly throughout the day and night and even had frequent visits from bears, coyotes, racoons and the like. Deer had the ground tore up trying to get at it, long after it was absorbed into the soil.”
Dan Leffelman
Ettrick, WI
